Curious by nature.
Practical by choice.

Co-founder of Local Blitz.

Simon White is the co-founder of Local Blitz, a marketing agency serving clients from San Diego and Indianapolis. The company has worked with businesses since 2009.

His focus is the changing relationship between artificial intelligence, search engines, and customer discovery. He studies how answer engines and AI assistants select, synthesize, and cite information—and how businesses can build a stronger presence across those systems.

Simon’s approach is grounded in agency work: research, experimentation, implementation, and measuring what happens next. He is interested in useful systems, clear thinking, and technology that creates a real advantage rather than more noise.